If you’re thinking about showing your products with AR, you are not alone. Retailers, brands, manufacturers and marketers are adopting this technology to grow revenue. According to Manatt Digital Media, Augmented Reality will generate $120 billion in revenue by 2020.
Retailers have every reason to embrace this technology and create enhanced experiences for consumers.
Augmented Reality: Quick and Easy
AR is a live view of a physical environment, showing products with supplemented or augmented by images, animation, video, sound, graphics or GPS data.
Shoppers are able to visualize products with ease. Whether it’s a new couch, a lamp or a coat—consumers are able to place the item and see it as if they were in their own environment.
In an Interactions study, cited in Retail Perceptions, the impact of AR on retail is significant.
• 40% would be willing to pay more for a product if they could experience it through augmented reality
• 61% of shoppers prefer to shop at stores that offer AR, over ones that don’t
• 71% of shoppers would shop at a retailer more often if they offered AR
In short, retailers who offer AR have a competitive advantage. With AR, they’ll likely see increased sales, higher conversion rates and more products sold in their online stores.
In addition, physical stores are using AR to engage customers. Virtual tours, product promotions, and AR-enabled store windows entertain consumers and curiosity brings them inside the store.
What Makes AR So Attractive
Here are 5 ways that augmented reality helps retailers to engage customers, boosting sales and adding value to the shopping experience.
Try Before They Buy
Showing and demonstrating a product is a great opportunity for consumers to ‘try before they buy.’ A 3D product preview, experienced in a real-world virtual environment is highly engaging. It invites users to have the closest thing to a hands-on experience of the product.
Enriches The Shopping Experience
Products can be shown with displays of additional information. This may be anything from historical insights, stories, detailed product information, curated collections or virtual discount coupons. The displays encourage exploration and learning, for a rich immersive experience.
Visualize What The Product Will Look Like On Site
Augmented reality has the power to help customers visualize a real-time, to-scale view of products. Rather than requiring people to imagine what a product might look like at home or in the office, AR provides a genuine scale picture of what the product would look like on site.
Matches Mobile Users
Retail technologies to appeal to mobile users are emerging at record speed. As more consumers use phones and tablets to search for products, spot deals, and explore options—retailers are seeing the power of augmented reality to capture feedback and boost viral storytelling.
Interactivity Is Transforming Shopping
Augmented reality enables consumers to test out products before they buy, and in return is boosting sales. Innovative technology is enhancing the how consumers interact with brands, products, and the shopping experience. As customers are seeking more engagement in e-commerce shopping, AR is a natural choice.
Showcasing your products in 3D with Augmented Reality is a smart way to stay competitive and attractive. It is a technology that is transforming retail experiences for e-and m-commerce. Consumers have increasingly grown accustomed to visual features such as augmented reality, photo-realistic views, and 360 degree scans.
Whether you running an e-commerce site, manufacturing products, or running a brick-and-mortar store, this technology makes it easier for customers to experience your products hands-on.
As you consider how to engage your customers, show your products in 3D with augmented reality. AR has the power to simplify decision-making, solve specific pain points and engage customers with your products.